App Downloads Increase 1000% On Christmas Day For iPod Touch
Analytics from sales analytics firm Flurry has recorded some pretty surprising statistics. For Christmas Day (December 25, 2009), downloads for apps to iPod touches surpassed downloads to iPhones for the first time, and by a positively massive margin. According to the statistics, downloads to iPod touches spiked higher than iPhones by 172%. They fell again the next day, but were still 104% higher than the iPhone.
As you can see from the graph above, the recorded number of new downloads for both the iPhone and iPod touch are definitely higher than times in either November or December, but the spike for apps on the iPod touch not only surpasses the iPhone for the first time ever, but is vastly also vastly higher. In total, downloads for December up until December 26th, downloads were 51% higher than in the whole month of November.
Their explanation for the surprising spike is that a higher percentage of iPod touch users are made up of pre-teens and teens than iPhone users, and iTunes gift cards were likely given to them as presents. Therefore, the statistic most strongly reflects the difference in demographics that make up the users for each device, not the numbers of devices given as gifts (though either are plausible).
[via Mac Observer]