Analyst Credits App Store For iPhone’s ‘Stickiness’
According to analyst Ben Reitzes with Barclays, the App Store is helping Apple to build valuable customer loyalty among iPhone and iPod touch users. His argument is that the wide variety and good quality of apps available in the App Store is helping them to stop their users from switching to other devices from the iPhone or iPod touch.
“This software strategy enables a distinctive “stickiness” for the iPhone, which should enhance customer loyalty over the long-term,” Reitzes explains. “We believe ‘apps’ personalize iPhones to levels that competitors cannot match.”