Amazon Launches iPhone-Optimized Online Kindle Store

Amazon.com has announced that they are launching a new online Kindle eBook store optimized for the iPhone’s Mobile Safari browser. The new store can be accessed by tapping the “Get Books” button in the Kindle for iPhone [Free] app, which will then launch the store in Safari. According to VP of Amazon Kindle, Ian Freed, the ability to access the store on the iPhone has been a popular request from users of the app.

Also, as points out, it makes a lot of sense for Amazon to do it this way, even with the ability for apps to include built-in stores coming in the 3.0 software, as Apple will be taking a 30% cut of earnings from sales in stores built into apps. However, they are in a lucky position, given the content from the Kindle store can be synced in with iTunes. Developers hoping to sell content that can’t be synced through iTunes will not be so lucky.

View the comments on the forum…