Amazon Buys Top eBook Reader ‘Stanza’
Online retailer supergiant Amazon.com recently acquired Lexcycle, the developers of Stanza, the most popular eBook reader for the iPhone and iPod touch. The app offers users the ability to browse, purchase and download eBooks directly to the device at any time of day from a selection of over 100,000 eBooks.
In a post on their website, Lexcycle shared their excitement regarding the acquisition, and reassured users that it would not affect the app or the way users use it:
We are very excited to announce that Lexcycle has been acquired by Amazon.com!
It has been an amazing experience to see Stanza grow out of our brainstormed ideas into one of the most downloaded iPhone applications. Throughout this period we have attempted to listen to and innovate for our customers to provide a great ebook reading experience.
We are not planning any changes in the Stanza application or user experience as a result of the acquisition. Customers will still be able to browse, buy, and read ebooks from our many content partners. We look forward to offering future products and services that we hope will resonate with our passionate readers.
We are excited to join forces with a company that has innovated on behalf of readers for over a decade and is a pioneer in ebooks. Like Amazon, we believe there is a lot of innovation ahead for ebooks and we could not think of a better company to join during this exciting time.
As always, we encourage people to ask questions or provide feedback through our forums at http://forum.lexcycle.com or directly to us at firstname.lastname@example.org.
Marc, Neelan and Abe
The acquisition by Amazon is a little unusual, however, as they already have their own eBook app: Kindle for iPhone [Free].
[via Apple Insider]