A Developer's View On Publicizing iPhone App Sales Figures

When the app store was launched, Apple was posting the number of downloads for each app right on their app store page, for all to see. This made watching the app store very interesting, but it also shared how successful each app was in comparison with the other apps, which is generally something most developers try to keep private. Now, John Casanta of Tap Tap Tap is offering one interesting behind-the-scenes look at what it's like to be a developer of an App Store app.

John starts off by explaining their reasoning for making their apps' sales public after their figures were taken down from the App Store. Not long after, they were removed. John notes that sharing sales figures is generally frowned upon to avoid jealousy or gloating between app makers. However, he has decided to share them again.

Their sales over this past week, he says, were as follows: Where To?, an app for finding things near you, sold 3,193 copies netting $9,547.07. Tipulator, a tip calculator, sold 353 and netted $349.47.

John Casanta's blog post was very interesting, and I recommend having a look for yourself.