Rogers Planning Rate Changes Ahead Of iPhone

Edward Kirk · June 17th, 2008, 04:50 PM

We can expect that, being an Apple product, the iPhone will be revolutionary in it's industry, but it may go as far as having a direct impact on the business model of wireless carriers around the world. It appears that this is the case with Rogers, Canada's iPhone carrier. Rogers Wireless president Nadir Mohamed announced at the Canadian Telecom Summit that they will be introducing new monthly rate plans to accommodate more intensive data usage for a wider number of devices, which is expected to include the iPhone.

He didn't offer any details on the plans themselves, but he did note that they would be "easy to understand" and more adaptable in order to better encourage mobile data usage.

"There's a recognition on the part of Rogers that the world has changed," he said.

A typical Rogers user pays around $63/month for voice, messaging, and data, but he expects an average iPhone 3G subscriber to make about $90/month on average. That doesn't mean that iPhone 3G subscribers would be paying $90, but may also factor in other users with higher-tierd plans that have added other features like SMS.

It is expected that the iPhone will likely cause Rogers to start offering blanket data packages that cover all applications and either unlimited data or a large bandwidth limit.

[via National Post]

WatersWest · June 17th, 2008, 05:14 PM #2

This is strange. "We recognize that the world has changed ... therefore we are planning rate changes ... but don't expect lower prices" . . . What the heck?? Wouldn't "blanket data packages that cover all applications" lead ultimately to the consumer paying a lower price??

In any event, there has to be some good that comes out of this. I'm not Canadian, but every time I read anything on any message board about Rogers Canada, the main complaint seems to be the cost of data.

**HIgher prices eh!** - June 18th, 2008, 06:52 PM #3

Rogers is often called 'Robbers' in Canada.
If Ted's (Rogers) CEO mouthpiece is estimating a 30% increase in per user revenue, you can be sure the iPhone rates will be another ripoff. (That comment about investing billions to upgrade their infrastructure is another perversion of reality. The only thing accurate would be the 'limited area selected (e.g. the least expense to exploit the greatest number.) Rogers will likely be one of the few countries in the world that will ruin the iPhone rollout. I'll be buying mine elsewhere and will rely on the unlockers to level the playing field in Canada. Hopefully we will be able to continue 'sticking it to the man (Ted Rogers)'. Terry

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Edward Kirk WrAdminterizer Join Date: Apr 2007 Location: Illinois, USA Posts: 3,084 Thanks: 19 Thanked 26 Times in 25 Posts	Rogers Planning Rate Changes Ahead Of iPhone - June 17th, 2008, 04:50 PM #1
	<script language="JavaScript" src="http://adserver1.backbeatmedia.com/servlet/ajrotator/13894/222/viewJScript?pool=13886&type=3158&pos=20&zone=5000"></script> We can expect that, being an Apple product, the iPhone will be revolutionary in it's industry, but it may go as far as having a direct impact on the business model of wireless carriers around the world. It appears that this is the case with Rogers, Canada's iPhone carrier. Rogers Wireless president Nadir Mohamed announced at the Canadian Telecom Summit that they will be introducing new monthly rate plans to accommodate more intensive data usage for a wider number of devices, which is expected to include the iPhone. He didn't offer any details on the plans themselves, but he did note that they would be "easy to understand" and more adaptable in order to better encourage mobile data usage. "There's a recognition on the part of Rogers that the world has changed," he said. A typical Rogers user pays around $63/month for voice, messaging, and data, but he expects an average iPhone 3G subscriber to make about $90/month on average. That doesn't mean that iPhone 3G subscribers would be paying $90, but may also factor in other users with higher-tierd plans that have added other features like SMS. It is expected that the iPhone will likely cause Rogers to start offering blanket data packages that cover all applications and either unlimited data or a large bandwidth limit. [via National Post] __________________ About my iPhone: iPhone & Color: iPhone 3G 16GB White iPhone Version: 3.0 Computer & OS: MacBook Pro 15", Mac OS X 10.5.4 Twitter

WatersWest Rocks the Board Join Date: Jun 2008 Posts: 361 Thanks: 0 Thanked 7 Times in 6 Posts	June 17th, 2008, 05:14 PM #2
	This is strange. "We recognize that the world has changed ... therefore we are planning rate changes ... but don't expect lower prices" . . . What the heck?? Wouldn't "blanket data packages that cover all applications" lead ultimately to the consumer paying a lower price?? In any event, there has to be some good that comes out of this. I'm not Canadian, but every time I read anything on any message board about Rogers Canada, the main complaint seems to be the cost of data.

tgarbutt Guest Posts: n/a	HIgher prices eh! - June 18th, 2008, 06:52 PM #3
tgarbutt Guest Posts: n/a	Rogers is often called 'Robbers' in Canada. If Ted's (Rogers) CEO mouthpiece is estimating a 30% increase in per user revenue, you can be sure the iPhone rates will be another ripoff. (That comment about investing billions to upgrade their infrastructure is another perversion of reality. The only thing accurate would be the 'limited area selected (e.g. the least expense to exploit the greatest number.) Rogers will likely be one of the few countries in the world that will ruin the iPhone rollout. I'll be buying mine elsewhere and will rely on the unlockers to level the playing field in Canada. Hopefully we will be able to continue 'sticking it to the man (Ted Rogers)'. Terry