[Michael Johnston]

Several readers who called various Apple Stores were told that the iPhone 3G will go on sale at 6PM on its scheduled launch date of July 11th. As with last year's iPhone launch, this applies to both AT&T and Apple Stores throughout the country and will be relative to each store's respective time zone. Stores will close prior to the launch to prepare. Because iPhone 3Gs will likely require in-store activation, physical Apple and AT&T stores will be the only way to purchase the next generation phone.

Last year, Apple launched the iPhone at 6PM on June 29th at Apple and AT&T retail stores, as well as its online store. Although massive lines formed hours and even days ahead of June 29th, Apple and AT&T managed to move the large crowds through the purchase process with little to no difficulty. The requirement of in-store activation will likely slow the process to a crawl, almost invariably requiring first-day buyers to wait at length to purchase the device.

Why would a 3G iPhone require in store activation?

Originally Posted by edwardapplebee

Why would a 3G iPhone require in store activation?

to prevent unlocking.

Ill just do it when i get home!!!

[Stephen007]

Originally Posted by mad

Ill just do it when i get home!!!

True, you could do that but you would have given them your name, SSN & credit card info as well as signed a contract. Only way out of that (easily) would be to pay the $175 early termination fee then.

I am an Apple Employee - early yesterday Apple corporate sent out an email to all Apple employees informing them that vacations from the 8th of July-August 1st would be very limited and that the iPhone would launch at 2pm on the 11th.