Sprint to Spend $100 Mil. On Anti-iPhone Adverts

Michael Johnston · May 7th, 2008, 05:54 PM

Sprint has spent $100 million on an advertising campaign which directly targets the iPhone's weaknesses. The two ads we've seen are aimed at the iPhone's slow EDGE speeds and lack of true GPS support. The ads will begin running on May 9th and cost Sprint almost 40x the amount of a single 30 second superbowl ad. Ads following after the jump!

Now here's the thing about these two ads, slow data speeds and faux GPS are undoubtedly going to be addressed by the next rev of the iPhone. Honestly, we're not sure if we should laugh at Samsung, or feel sorry for them. Granted, Apple hasn't officially given any word on new iPhones, but with all the speculation lately, you'd think Sprint would wait and see what Apple has up their sleeves.

There's no doubt that these ads will negatively influence some who are on the fence, but $100 mil. doesn't seem like a sensible amount to win over such a small minority.

[via Gizmodo]

Hans · May 7th, 2008, 07:38 PM #2

haha phone that isn't out yet vs iphone that will soon be old generation!
oh you win samsung, you win

**Too bad...** - May 7th, 2008, 08:41 PM #3

Too bad, so sad... with the second gen. iPhone coming soon, not to mention the App Store for natively run apps, Samsung's 'Instinct', will soon become EXTINCT!!! (chuckling in the background)...

agent6998 · May 7th, 2008, 09:43 PM #4

Quote:

Originally Posted by *iPhonelessinVA

Too bad, so sad... with the second gen. iPhone coming soon, not to mention the App Store for natively run apps, Samsung's 'Instinct', will soon become EXTINCT!!! (chuckling in the background)...

Muahahahaha! LOL now that was funny. So true. The next gen iPhone will Pwn!

May 7th, 2008, 09:50 PM #5

this is such a stupid commercial.

**Well...** - May 7th, 2008, 10:18 PM #6

Considering that the iPhone is going to have more and more apple updates, and most likely the instinct won't, I would still cherish my iPhone because it will continue to get better while the instinct levels out the day you buy it.

Pepper · May 7th, 2008, 10:36 PM #7

this is like the time Microsoft compared Internet Explorer 7 to Mozilla Firefox 2.....when firefox 2 had been out for a while.

Stephen007 · **Bad commercial** - May 8th, 2008, 10:22 AM #8

Being as objective as I can be... I think that commercial sucks! It's a long, boring commercial just to make a point that they have true GPS. And agreeing with the above... when Apple updates the phone to *have* GPS this commercial is completely marginalized.

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Michael Johnston This is my fricken site, durrrr Join Date: Apr 2007 Location: Rockford, IL Posts: 2,695 Thanks: 11 Thanked 45 Times in 40 Posts	Sprint to Spend $100 Mil. On Anti-iPhone Adverts - May 7th, 2008, 05:54 PM #1
	Sprint has spent $100 million on an advertising campaign which directly targets the iPhone's weaknesses. The two ads we've seen are aimed at the iPhone's slow EDGE speeds and lack of true GPS support. The ads will begin running on May 9th and cost Sprint almost 40x the amount of a single 30 second superbowl ad. Ads following after the jump! Now here's the thing about these two ads, slow data speeds and faux GPS are undoubtedly going to be addressed by the next rev of the iPhone. Honestly, we're not sure if we should laugh at Samsung, or feel sorry for them. Granted, Apple hasn't officially given any word on new iPhones, but with all the speculation lately, you'd think Sprint would wait and see what Apple has up their sleeves. There's no doubt that these ads will negatively influence some who are on the fence, but $100 mil. doesn't seem like a sensible amount to win over such a small minority. [via Gizmodo] __________________ About my iPhone: iPhone & Color: White 32GB iPhone 3GS iPhone Version: Whatever the latest is because I'm crazy like that. Computer & OS: 15" Unibody MacBook Pro + OS X Leopard 10.5 AIM: iPhoneAlley twitter: MichaelJohnston

Hans Super Moderator Join Date: Aug 2007 Location: Denver, CO Posts: 391 Thanks: 0 Thanked 6 Times in 6 Posts	May 7th, 2008, 07:38 PM #2
	haha phone that isn't out yet vs iphone that will soon be old generation! oh you win samsung, you win

*iPhonelessinVA Guest Posts: n/a	Too bad... - May 7th, 2008, 08:41 PM #3
*iPhonelessinVA Guest Posts: n/a	Too bad, so sad... with the second gen. iPhone coming soon, not to mention the App Store for natively run apps, Samsung's 'Instinct', will soon become EXTINCT!!! (chuckling in the background)...

*gts197 Guest Posts: n/a	May 7th, 2008, 09:50 PM #5
*gts197 Guest Posts: n/a	this is such a stupid commercial.

*xxporkxsodaxx Guest Posts: n/a	Well... - May 7th, 2008, 10:18 PM #6
*xxporkxsodaxx Guest Posts: n/a	Considering that the iPhone is going to have more and more apple updates, and most likely the instinct won't, I would still cherish my iPhone because it will continue to get better while the instinct levels out the day you buy it.

Pepper Super Moderator Join Date: Jul 2007 Location: St. Louis, Missouri Posts: 467 Thanks: 1 Thanked 6 Times in 4 Posts	May 7th, 2008, 10:36 PM #7
	this is like the time Microsoft compared Internet Explorer 7 to Mozilla Firefox 2.....when firefox 2 had been out for a while. __________________ About my iPhone: iPhone & Color: Black 8GB iPhone 3G iPhone Version: 2.1 Computer & OS: MacBook Pro, OS X Leopard 10.5.5 Need Design Work Done? http://www.ezgraphicstudio.com Free Quality Photoshop Tutorials? http://www.psdvibe.com

Stephen007 Rocks the Board Join Date: Dec 2007 Location: Milwaukee WI Posts: 347 Thanks: 20 Thanked 3 Times in 3 Posts	Bad commercial - May 8th, 2008, 10:22 AM #8
	Being as objective as I can be... I think that commercial sucks! It's a long, boring commercial just to make a point that they have true GPS. And agreeing with the above... when Apple updates the phone to have GPS this commercial is completely marginalized.