Michael
May 7th, 2007, 04:01 PM
AT&T recently held an investor meeting at which they discussed, among other things, the iPhone and it's projected impact on the corporation.
According to data from UBS Investment Research, AT&T's last quarter postpaid subscribers were a disappointment due to the re-branding push from the Cingular brand to the new AT&T Mobility <i>(also known as "the new AT&T")</i>. Ma Bell expressed their hopes for it's success:
"The company will use the launch as a branding event and increase its advertising around the product to cement the AT&T Mobility name in the market. They expect Apple to market the product aggressively as well."
Also stated during the meeting is that they do not believe that the iPhone will be subsidized. They also stated that there is a chance that they might generate a small margin on profit from sales in AT&T stores, and that this might vary with new subscribers to those currently subscribed. This creates the possibility of a lower profit if most iPhone customers are already AT&T customers.
According to data from UBS Investment Research, AT&T's last quarter postpaid subscribers were a disappointment due to the re-branding push from the Cingular brand to the new AT&T Mobility <i>(also known as "the new AT&T")</i>. Ma Bell expressed their hopes for it's success:
"The company will use the launch as a branding event and increase its advertising around the product to cement the AT&T Mobility name in the market. They expect Apple to market the product aggressively as well."
Also stated during the meeting is that they do not believe that the iPhone will be subsidized. They also stated that there is a chance that they might generate a small margin on profit from sales in AT&T stores, and that this might vary with new subscribers to those currently subscribed. This creates the possibility of a lower profit if most iPhone customers are already AT&T customers.