Poll: iPad Fails To Impress Most Consumers

Apple's iPad got a lot of hype before it's unveiling ("a LOT", a lot), but a recent study shows potential customers may not be sold on the new device just yet. According to a study by Retrevo research, not only did they miss the opportunity to convince a lot of on-the-fence potential customers, but they actually drove away many of those who used to be interested before they knew the specifics about the device.

"Not only did Apple fail to convince new buyers, it may have lost many potential buyers who now say they don’t think they need an Apple tablet computer," Retrevo said in their study.

The study polled potential buyers before and after the announcement, asking them if they had heard of it and to what degree they were interested in purchasing it when it was available. The number of people who had heard of it rose from 48% to 80% following Apple's media event.

You can read the full study here.

[via 9to5 Mac]