AdMob

Apple may be helping with the next step of integrating mobile ads into App Store software for the iPhone, iPod touch and iPad in the same way that they might include any other graphical or interface lements into their apps.

According to AppleInsider, a recently posted job listing on the Apple web site is seeking a "Senior Interactive Web Developer" for a
position located in Boston. The position describes the ideal candidate as developing a front-end Web user interface
for "Development of compelling, interactive digital advertising
experiences." The Senior Interactive Developer will "be involved in
client discussions, proof-of-concept coding, working with and adding to
the existing framework, production deliverables and more."

Mobile advertising firm AdMob today announced that it is launching interactive video advertising for the iPhone and iPod touch. The ads, which will be available as either auto-play or click-to-play implementations, will begin appearing in a limited number of top App Store applications.

Google has announced that they have struck a deal to purchase mobile advertising firm AdMob for $750 million. AdMob is currently the largest provider of advertising for iPhone applications and which creates revenue opportunities for the majority of free ad-supported apps without the need to charge a purchase price.

AdMob, a firm that supplies advertising services targeting ad-supported iPhone adds, says that between September 15th and 22nd, only 23% of devices running apps with AdMob adds had updated to iPhone OS 3.1. Nonetheless, they say this is "significant update" compared to other releases. 51% of devices exposed to AdMob ads are still running OS 3.0, and 19% are still running v2.2.1, while 7% are still running v2.0 or earlier.

Now that Apple has lifted the iPhone developer NDA for released applications, developers with apps already in the app store are free to share their developing secrets with the rest of the dev community. AdMob, an iPhone advertising network, is hosting a developer meet-up next week giving new developers the chance to talk with the devs of some successful apps on how to advertise and market them.